You rarely see legacy media outlets creating the kind of branded sponsorship content that’s the bread and butter of the Creator Economy. To just give one example, the Washington Post has 7 million followers on Instagram, and there are probably lots of brands that would love to be featured in its images and video, especially since that audience skews younger. Yet I can find no evidence of any sponsored content there. I found the same thing when I checked out the Instagram accounts for CNN (20 million followers), LA Times (1.2 million followers), and Vanity Fair (9.2 million followers).