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“This is not a cultural war that you can win just by doing fucking podcasts” + Meat Loaf’s wikipedia drama, eating disorder Twitter turns on Trump, DDG on Kai Cenat

The acknowledgement crystallized an alliance between Trump and a vast network of online influencers. Joe Rogan*, Adin Ross, the Nelk Boys, and the myriad content creators who Trump collaborated with during his campaign played a key role in amplifying conservative messaging and helping him reach audiences that traditional right-wing outlets simply never could. You can read more about Trump’s influencer strategy in an article I wrote for The Hollywood Reporter today.

While the right has spent years fostering a symbiotic relationship with alternative media, the left has failed replicate anything like it. There are simply no progressive content creators with Rogan’s cultural impact and online following, and a quick look at the podcast charts or trending channels on YouTube shows the disparity between conservative vs progressive creators’ reach online.