The researchers found that much of the content on YouTube is not the work of professional content creators. The site is also vast video library for millions of people, organizations, and local governments. They were able to dig out some interesting stats that challenge many people’s perceptions about how the platform is used.

Some stats gleaned from Zuckerman’s research:

• The median number of views for a YouTube videos is just 41 views.
• 4% of YouTube videos haven’t been watched a single time.
• 74% of YouTube videos have 0 comments.
• Around 89% of YouTube videos have 0 likes.
• The median YouTube video is only 64 seconds long
• More than a third of YouTube videos are less than 33 seconds long.
• Only 38% of YouTube videos were edited before uploaded.