Digital Future Daily

Amid the endless, inevitable recriminations following the Democrats’ decisive loss Tuesday, one cut through the din: The Harris campaign failed miserably in engaging with the “new media,” the archipelago of podcasts, social media influencers and streamers that for many voters simply are the media.

Trump and his surrogates blitzed digital media, including long sit-downs with Joe Rogan, Lex Fridman, Tim Dillon, and a host of other not-explicitly-political venues that reach younger Amercians who might not see TV ads or read mainstream news sites.

“It’s a young world,” president-elect Donald Trump observed on Barstool Sports’ “Bussin’ With the Boys” podcast in October — a video podcast where he spent nearly an hour sitting in a room full of pumpkins and spiderwebs talking loosely about football, combat sports, social media and his approach to the campaign.