So in an act of desperation, Ben pivoted his entire business model into paid subscriptions. Doing so forced him to slow down his publishing schedule and focus on serving his core audience. Slowly but surely, he built up a new revenue base, and this year he passed the threshold of 1,000 paid subscribers.

In a recent interview, Ben explained how he executed on his pivot and why he’s determined to never rely on a single large tech platform ever again.