Rosenbaum: Thank you for doing this. I’ve been obsessing about social media lately…

Jobs: (sharp glance)You mean that digital wasteland that’s eating our kids’ minds?

Rosenbaum: Exactly. And I keep thinking: You saw around corners. You saw the Mac when others saw command lines. The iPhone, when others saw keypads. What do you see now?

Jobs: (pauses, considering)You know what everyone gets wrong about innovation? They think it’s about technology. It’s not. It’s about human beings — what they need before they know they need it.

The late afternoon light is hitting Silicon Valley just right as we walk.

“Social media is a crisis masquerading as a success story,” he says as we climb a slight incline. “But everyone’s looking at it wrong.”