US onAir Curators

All content should flow toward newsletter signups
Creators are generating upwards of $336 million on Substack.
Simon Owens

The secret to Semafor’s growth

This is a good breakdown of how Semafor optimizes all its various channels to drive signups for its newsletters. Basically, it’s impossible to consume a piece of Semafor content without being prompted toward some kind of newsletter signup. [Newsletter Examples]

How Bluesky, Alternative to X and Facebook, Is Handling Explosive Growth

I was pretty lukewarm on Blueksy for the longest time, mostly because it felt too small and politics-focused to have much impact beyond its extremely-online, liberal community. But now that it’s achieving something close to mainstream success, I’m genuinely excited to have a major social media platform that isn’t governed by algorithms. A lot of creators have grown exasperated by how much every other social platform punishes hyperlinks. Bluesky could represent a resurgence of the open web. [NYT]

What does Substack 2.0 look like?
A convo with 24sight’s Tom LoBianco

I spent 45 minutes talking with my friend Tom LoBianco on Monday night about the future of media, whether Substackers should form a co-op and a bunch of political stuff too.