Reddit co-founder Alexis Ohanian has joined billionaire Frank McCourt’s bid to acquire TikTok as a strategic adviser.

McCourt’s internet advocacy organization, Project Liberty, announced this week that the Ohanian, an investor married to tennis star Serena Williams, had joined a consortium called “The People’s Bid for TikTok”.

“I’m officially now one of the people trying to buy TikTok US — and bring it on-chain,” Ohanian said in a series of posts made Tuesday on X, referencing a decentralized, blockchain-based platform that Project Liberty says it will leverage to provide users more control over their online data.

If successful in its bid, Project Liberty said the technology “will serve as the backbone of the redesigned TikTok, ensuring that privacy, security, and digital independence are no longer optional but foundational.” When asked by an X user on Monday what he would call TikTok if he purchased it, Ohanian said: “TikTok: Freedom Edition.”