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Today, Alan Chikin Chow, a top Gen Z creator who is known for his Alan’s Universe YouTube series, is opening a sprawling new 10,000-square-foot production studio in Los Angeles. The studio’s opening is just the latest big example of a creator-led media company institutionalizing and competing directly with Hollywood studios.

Alan’s Universe is taking off at a time when younger audiences are primarily consuming entertainment on platforms like YouTube and TikTok, often seeking out authenticity and relatability over more polished, traditional scripted content. What’s made Alan exceptionally successful is his unique blend: he leverages the parasocial bonds afforded by digital platforms while following the principles of traditional storytelling