GeekWire

Skylight Social announced Tuesday that it raised cash from the Shark Tank legend, as well as Seattle-based firm Graham & Walker. TechCrunch first reported on the funding.

The company just got off the ground and is led by Victoria White and Reed Harmeyer. Its app (iOS; Android) looks and feels similar to TikTok. But one important difference is that it’s built on the Authenticated Transfer (AT) Protocol.

The AT Protocol lets users own their data, including their social graph, and move it across different apps. Bluesky, the popular X competitor, is built on the AT Protocol.

“We believe in giving users true ownership of their content and social connections,” Skylight says on its site. “By building on AT Protocol, we ensure that your videos, followers, and engagement aren’t locked into our platform. You’re free to take everything with you if you ever choose to use another AT Protocol-based service.”