Associated Press

The 2024 race between Democratic incumbent U.S. Sen. Tammy Baldwin and Republican Eric Hovde in Wisconsin is setting up to be one of the most competitive and expensive U.S. Senate races in the country as both parties vie for control of the closely divided chamber.

NEW GLARUS, Wis. (AP) — Democratic Sen. Tammy Baldwin, whose “go everywhere” 2018 campaign strategy became a model for how to win in battleground Wisconsin, knows her road to victory this year against a multimillionaire Republican supporter of former President Donald Trump goes through places like New Glarus.

The bucolic village of 2,200, founded by Swiss immigrants and famous for its Spotted Cow craft beer, is a world away from the urban Democratic strongholds of Milwaukee and Madison, where Democrats like Baldwin and President Joe Biden rack up massive margins of victory.

“Look, in a state like Wisconsin, a 50-50 battleground state, you don’t have to win every county,” Baldwin said in a warehouse surrounded by pallets of New Glarus beer, sold only in Wisconsin. “But it is really critical that you get folks out to vote, and you have the discussions and up the turnout in every community that you can.”