Humans as ‘luxury goods’ in the age of AI: The ‘human touch’ fallacy

Source: Platforms, AI, and the Economics of BigTech

By Sangeet Paul ChoudaryApril 27, 2025

In a world where knowledge is cheap,

curiosity, curation, and judgment

– signalled well – becomes insanely valuable.

This is why even if AI doesn’t eat your job, it will take a nice chunky bite out of your salary.

And the reason for that is fairly simple. You can keep performing tasks that provide value. But those tasks won’t have economic value.

There is no economic value unless there is scarcity.

So if you’re looking for economic value, look for the new scarcity!

It’s not enough to be human in the age of AI. That only gets us to value.

What matters is how scarce our unique form of human-ness is. That’s what gets us to real economic value.

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