Hollywood Reporter

While both campaigns worked overtime to court influencers, Donald Trump invested early and heavily in relationships with podcasters and livestreamers in a strategy that ultimately proved more successful.

While half the country is reeling from the potential consequences of another Trump term, concerned about deepening social divisions, the dismantling of democratic norms and the normalization of far right extremism, there is one group that has emerged from this election cycle as a definitive winner: influencers.

But while both campaigns worked overtime to court influencers, their strategies were divergent. The Harris campaign prioritized shortform clips, investing in quick videos and viral remixes on TikTok and Instagram. The Trump campaign went deep and long, investing heavily in longform YouTube podcasts and building partnerships with livestreamers. Ultimately, the latter proved wildly more successful.