The Sustainable Media Substack

I need to tell you about something that just happened in Davos — and no, it’s not what you’re reading about in the mainstream press. While the main congress center was wrestling with AI regulation and climate urgency, I found myself in a parallel universe called Future House, watching something I honestly never thought I’d see: tech pioneers, business leaders, and the generation they’ve been exploiting all coming together to tackle the digital crisis hiding in plain sight.

Then something even more extraordinary happens. Frank McCourt — yes, that Frank McCourt, the kind of capitalist who usually defends the free market like it’s his firstborn — stands up and says something that probably made Mark Zuckerberg’s algorithms tingle: “I’m all for making money. That’s not the issue. It’s just at what expense.” When a businessman like McCourt starts questioning the cost of profit, you know the tectonic plates are shifting.