Time CEO Jessica Sibley says B2B shift is working for 101-year-old brand
In 2023, Time dropped its digital paywall and doubled down on growing its events business, which is primarily monetized through brand integrations. “Events revenue is now 28% of the total, up from 14% two years ago, and events revenue margins are up 50%.” Since its new CEO started two years ago, it’s gone from seven annual events to 30. [Press Gazette]
