Axios AI+

A hot startup that grew overnight into a billion-dollar behemoth is racing with established tech giants for supremacy in a new market that everyone expects will unlock a future of abundance and profit.

Flashback: That sounds like a description of OpenAI vs Google et al., but it’s actually an account of the “browser wars” at the dawn of the web 30 years ago — when Netscape vied with Microsoft to control the software people would use to access the internet.

Why it matters: In 1996 or 1997, a couple years after forward-looking tech leaders first realized that “owning” the web browser would be a prize, Google — the company that would ultimately win the race — didn’t even exist.

Today, as AI giants and challengers vie to build a better chatbot and seize mindshare and market share, there is similarly a good possibility that the winning bot (assuming there is only one) has not yet been invented, and the company that will make it has yet to be founded.

That’s why tech’s superpowers, despite their immense wealth and influence, have been running scared.