The Conversation

But at the same time, the user experience is nearly identical to familiar, traditional social media, and it addresses some of the challenges identified with Mastodon, such as the learning curve for choosing a server. A surge in creation and use of starter packs on Bluesky – curated lists of people to follow – have also accelerated the creation of community and social networks. And the sudden buzz around the platform all at once has created momentum for entire former Twitter communities, such as Academic Twitter, to partially reconstitute themselves.

No one site to rule them all
Despite my optimism for the continued growth of Bluesky, I don’t think there will ever be a “new Twitter.” Social media fragmentation is here to stay, and many people are very happy on Threads or Mastodon or even smaller alternatives capitalizing on the latest X exodus. And X itself has over 600 million active monthly users.